The study on the women of the rural areas is to bring together an
extensive amount of information on various entrepreneurship and women's
development programmes introduced in India. The study looks at the
socio-cultural, educational and legal barriers to women's entrepreneurship in
India. It also includes profiles of the key agencies involved in promoting
women's entrepreneurship and recommendations for policy-makers aimed at
enhancing the economic empowerment of women throughout the country. This study
has been conducted in pockets of the Mahakoshal region of Madhya Pradesh. The
objectives of the study included, understanding the working style and manner of
operation of these women entrepreneur for creating a market for their products.
The study was conducted on two sets of target respondents; the women involved
in vegetable selling and second set included women who were involved in
preserved food compliments and other miscellaneous things. The methodology
followed was of convenient sampling and the respondents were interviewed on,
one-on-one basis. FGD’s (focus group discussion) of customers/consumers were
also organized to get the feedback on the attitude and behaviour of these women
agri-vendors and also on the parameters of reliability, cost efficiency and
quality of the products being offered etc.
By Uma
V.P.Shrivastava, Jeetendra
N. Mulkikar
Key Words: Rural
Women entrepreneur, Entrepreneurs in Mahakoshal region, Agri-vendors, Preserved
Food compliments.
No comments:
Post a Comment