DREAM COLLEGE – A CASE OF WHISTLE BLOWING

This case speaks about the concept of Whistle Blowing (Loyal to Organization-An act of disclosing wrong doing in an organization. like blowing a whistle to call attention to something wrong going on. A whistle blower is a person who tells the public or someone in authority about alleged dishonest or illegal activities (misconduct) occurring in an organization.) in Managerial practice of an Educational Business Organization, but still owners fails to understand the whistle of loyal employees.

By Akanksha Ritesh, Shweta Mittal

Keywords: Dream College, Whistle blowing

(Full article is published in Voice of Research-An International Journal)

ROLE OF FOLK MEDIA IN NATION BUILDING

In today’s dynamic world, communication and its role has become very specialized and significant. In India, modern mass media alone cannot reach to the millions of people in rural areas who have no regular access to TV, newspapers, internet etc due to poverty and illiteracy. The modern media’s reach is largely restricted to urban areas. Information, education and entertainment do not reach to a large majority of the people in rural and remote areas. The mass media has proved to be glamorous, impersonal and unbelievable. Thus, the modern media is not suitable for preserving cultural heritage and promotion of folk performing traditions and arts. The folk media has remarkable impact on rural society because of the acceptable idioms, functional significance and the cultural values. Folk media can overcome the difficulties of language, speech, words and other barriers of communication like interest, understanding, interpretation, attitude and perception. Folk media is one of the most important vehicles of social change and nation building. While a lot of modification may be needed to convey social messages, folk media will easily carry social issues related to rural development. Therefore, we need to keep our traditional media alive by continuously and cautiously safeguarding and preserving from the adverse effects of globalization. Against this view point, the present paper purports to examine the role of folk media in the nation building and suggesting measures for preserving and transmitting cultural traditions and values to the next generation. It also examines the role of folk media in national integration and conservation of cultural heritage.

By Shailendra Kumar

Key words: Communication, Folk Media, rural development, cultural, tradition and values

(Full article is published in Voice of Research-An International Journal)

AN OVERVIEW OF ENTREPRENEURSHIP DEVELOPMENT IN INDIA WITH SPECIAL REFERENCE TO WOMEN ENTREPRENEURSHIP

Entrepreneurship generally studies the why, when and how of opportunity creation, recognition and utilization for providing goods and services through the creation of new firms and within existing firms for both profit and nonprofit purposes. Women have come out of their role which was laid back and which related with their father, brother or husband. With the spread of education and awareness, women have shifted from the kitchen, handicrafts and traditional cottage industries to non-traditional higher level of activities. Despite, government is running several programmes for women entrepreneurship development, this section is far behind the optimum line. Current paper evaluates the status of women entrepreneurship in India.

By Abhishek Kumar Tripathi

Keywords: Women Entrepreneurship, Multinational Companies (MNCs), & Government Programmes.

(Full article is published in Voice of Research-An International Journal)

OPPORTUNE AND EFFECTIVE MARKETING OF THE RURAL WOMEN ENTREPRENEURS

The study on the women of the rural areas is to bring together an extensive amount of information on various entrepreneurship and women's development programmes introduced in India. The study looks at the socio-cultural, educational and legal barriers to women's entrepreneurship in India. It also includes profiles of the key agencies involved in promoting women's entrepreneurship and recommendations for policy-makers aimed at enhancing the economic empowerment of women throughout the country. This study has been conducted in pockets of the Mahakoshal region of Madhya Pradesh. The objectives of the study included, understanding the working style and manner of operation of these women entrepreneur for creating a market for their products. The study was conducted on two sets of target respondents; the women involved in vegetable selling and second set included women who were involved in preserved food compliments and other miscellaneous things. The methodology followed was of convenient sampling and the respondents were interviewed on, one-on-one basis. FGD’s (focus group discussion) of customers/consumers were also organized to get the feedback on the attitude and behaviour of these women agri-vendors and also on the parameters of reliability, cost efficiency and quality of the products being offered etc.

By Uma V.P.Shrivastava, Jeetendra N. Mulkikar

Key Words: Rural Women entrepreneur, Entrepreneurs in Mahakoshal region, Agri-vendors, Preserved Food compliments.

(Full article is published in Voice of Research-An International Journal)

FOREIGN DIRECT INVESTMENT: A LEAD DRIVER FOR SUSTAINABLE DEVELOPMENT

Foreign direct investment (FDI) is an integral part of an open and effective international economic system and a major catalyst to development. The role of foreign direct investment (FDI) in driving economic growth and development has been contested one. Countries have liberalized of economic development and modernization, income growth and employment. Some argue that FDI leads to economic growth and productivity increases in the economy as a whole and hence contributes to differences in economic growth and development performances across countries, but others stress the risk of FDI destroying local capabilities and extracting natural resources without adequately compensating poor countries. Developing there have always been views in favor of FDI and against it. Countries, emerging economies and countries in transition have come increasingly to see FDI as a source their FDI regimes and pursued other policies to attract investment. This paper examines trends in the relationship between FDI and development.

By Mani Kansal, Puja Paliwal,  Gunjan Maheshwari

Key Words: Foreign Direct Investment, Economic Development, Employment, Increase Productivity.

(Full article is published in Voice of Research-An International Journal)

A STUDY OF VARIOUS HRM ISSUES IN BEEDI INDUSTRY SITUATED IN NIZAMABAD DISTRICT OF ANDHRA PRADESH

The beedi manufacturing is a traditional agro-forest based industry in India, highly labour intensive and predominantly unorganized.  The beedi industry is one of the largest employers of workers in India, after agriculture, handloom and construction.  However, the estimates of the numbers of beedi workers engaged in this industry vary depending on who is making the estimates. The beedi rolling is generally done by poor households in backward areas where the workers have usually no other means of sustainable employment.  Although beedi rolling began in the factory sector, over the last three decades, the beedi manufacturers have increasingly shifted the work from factories into the household.  Currently, about 10% of the beedi manufacturing takes place in the organized factory sector.  Beedi industry is completely dominated by the manual work where there is an involvement of 90% women who are either illiterates or semi- literates and have no bargaining power this leads to good chance of exploitation.  The basic objective of this research paper is to assess the situations prevailing in the beedi industry especially with regard to human resources from their selection to retirement.  And all welfare measures/provisions available to them.

By Girish kumar Painoli ,S. G. Losarwar

Keywords: Beedi Industry, Issues in Beedi Industry, HRM Issues

(Full article is published in Voice of Research-An International Journal)

NPA MANAGEMENT OF URBAN CO-OPERATIVE BANKS - A STUDY IN HOOGHLY DISTRICT OF WEST BENGAL

Urban Co-operative Bank (UCB) refers to the primary co-operative banks which were set up to meet the banking and credit requirements of urban and semi urban people and to protect them from exploitation. One of the vital problems which vitiate cooperative banking is inability of the borrower to repay their contractual obligations of interest and principal, leading to Non-Performing Assets (NPA). The presence of NPA has had an adverse impact on the productivity and efficiency of UCB. Therefore an attempt has been made through this paper to study management of NPA by the UCBs especially in the district of Hooghly in the state of West Bengal.

By Anupam Mitra

Key Words: Urban Co-operative Bank, NPA.

(Full article is published in Voice of Research-An International Journal)

CONSUMER BEHAVIOUR AND IMPACT OF BRAND – A STUDY ON SOUTH ZONE OF KOLKATA CITY

Consumer behaviour is the study of when, why, how and where people do and do not buy products. It attempts to understand the buyer’s decision-making process, both individually and in groups. Relationship marketing is an influential asset for consumer behaviour as it has a keen interest in the re-discovery of the true meaning of marketing through the re-affirmation of the importance of the customer or buyer. A greater importance is also placed on consumer retention, customer relationship management, personalization, customization and one-to-one marketing. The aim of the present investigation is to study the impact of brand on consumer behaviour as expressed by the inhabitants belonging to South zone of Kolkata City. Accordingly, a group of 200 inhabitants (100 male and 100 female) were selected as sample in this investigation. A General Information Schedule and Perceived Impact of Brand on Consumer behaviour Questionnaire were used as tools. The findings reveal that although impact of brand on consumer behaviour is more upon the female than upon the male. Not only this, the more the duration of stay in the same environment, the more is the impact of brand on consumer behaviour. On the contrary, the more the monthly income level, the less is the impact of brand on consumer behaviour. Adequate measures may be taken to create more positive impact of brand on consumer in comparison to the existing scenario.

By Swaha Bhattacharya, Sritama Mitra

Keywords: Impact of Brand, Consumer Behaviour, Gender Difference, Duration of stay

(Full article is published in Voice of Research-An International Journal)

A STUDY OF THE EFFECT OF HUMAN RELATIONS IN SCHOOL ORGANIZATION

Human relation in an institute exists in varied form. The human resources comprises of the student, teacher, principal, administrative staff, management and authorities in an institute. There exists teacher-student, teacher-teacher, principal-teacher, teaching-non-teaching, management-teacher and management-staff relationship that tends to bear key effect on the prevailing school environment. In the present study human relation means the ability and potential of the human resource to achieve the school goals and develop the healthy school environment. The present study is restricted to the teachers of Ahmedabad district. The objectives of the study comprised to know the effect of the relationship amongst the human resources on the school environment. 50 teachers from ten different schools were selected by purposive sampling from Ahmedabad district.  The survey was used to administer the self made tool on the teachers. The raw data was then grouped and percentage was used to do the analysis and interpretation. The study concluded that the positive student–teacher, teacher-teacher, principal-teacher, teaching-non teaching staff, Management-Principal relationship and Management-staff relationship lead to the strong and healthy school environment.

By A. K. Kulsreshtha, Jesal S. Patel, Harishankar Singh

(Full article is published in Voice of Research-An International Journal)

A STUDY OF CREATIVITY OF THE HIGH SCHOOL STUDENTS IN RELATION TO CERTAIN VARIABLES

The high school students tend to bear the ability to think or imagine in a different way. In the present study the sum of fluency, flexibility and the originality in an individual is creativity. The objectives of the study comprised to know the levels of creativity, intelligence, achievement motivation, anxiety and self-concept of the high school students and to know the effect of their intelligence, achievement motivation, anxiety, gender, self concept, and area on creativity. The study was limited to Gujarati medium high school students of Ahmedabad district. The sample of 620 high school students was selected by cluster multistage sampling. The standardised tools available in Gujarati and survey method were used to collect the data. The analysis was conducted by correlation, and F-test. The results depicted difference in creativity of the high school students of Ahmedabad with different levels of intelligence, self concept and anxiety.

By Avdhesh S. Jha

Keywords: creativity, intelligence, self concept and anxiety

(Full article is published in Voice of Research-An International Journal)